Personal Information We Collect
When you visit the Site, we automatically collect information from your browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you use the Site, we keep track of the specific pages and products you view, as well as the websites and search terms that led you to us. We refer to this information as "Device Information" that is automatically collected.
We gather data from devices by means of the following methods:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Your IP address, browser type, ISP, referring/exit pages, and date/time stamps are some examples of the information that "log files" collect about your use of the Site.
- Web beacons, tags, and pixels are all similar types of electronic files that keep track of how you navigate and use the Site.
We collect information from you including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number when you make or attempt to make a purchase through the Site. What we call "Order Information" is what you'll see in our records.
How We Use Your Personal Information
As a general rule, we use the Order Information you provide for purposes of fulfilling orders placed through the Site. This includes, but is not limited to, billing, shipping, and communicating with you regarding your order(s). More specifically, we employ this Order Data to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Send you personalized marketing content or product information based on your interests.
Information collected from Devices is used for risk assessment (in this case, based on your IP address), for generating analytics about how our customers browse and interact with the Site, and for gauging the efficacy of our marketing and advertising campaigns, among other uses.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may disclose your Personal Information if we are required to do so by law, if we receive a subpoena, search warrant, or other lawful request for information, or if we believe disclosure is necessary to exercise, defend, or establish our legal rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
The following links will allow you to opt out of receiving targeted advertisements:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please be aware that our Site does not change its data collection and use practices in response to a Do Not Track signal from your browser.
You have the right to access any personal data we hold about you and ask that it be rectified, updated, or erased if you are a resident of the European Economic Area. Please get in touch with us via the channels detailed below if you'd like to take advantage of this right.
In addition, if you are a European resident we note that we are processing your information in order to either enter into or perform under a contract we might have with you (for example, if you make an order through the Site), or otherwise to further our legitimate business interests listed above. In addition, you should know that your information will be transferred to countries outside of Europe, such as Canada and the United States.
We will maintain your Order Information for our records after you place an order with us through the Site, unless and until you ask us to delete this information.
Moreover, we will store your Device Data for up to a maximum of 26 months.
For operational, legal, or regulatory reasons, or to reflect changes in our practices, we reserve the right to revise this Privacy Statement at any time.